10 Top Techniques for marketing your business online

Posted on 19. May, 2010 by Michael.

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Most entrepreneurs understand the importance of having a good website – but nearly all get frustrated at the poor performance of their Internet Marketing. This is because most businesses misunderstand the difference and confuse the role of each. Here are 10 important key areas for you to focus on when doing online marketing: 1. Do [...]

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20 Top Tips on getting started or refocused

Posted on 15. May, 2010 by Michael.

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If you are starting or moving your business online, here are 20 top tips for focusing or re-focusing. It’s not the only top 20. I could have come up with an alternative top 20, but the point is they are among the important things you need to be doing to either start or re-focus. If [...]

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What does a tickle look like? the business of curiosity

Posted on 13. May, 2010 by Michael.

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A few years ago a mobile telephone company started an advertising campaign. It stuck posters on walls, at bus stops, in railway stations and on bill boards, everywhere. When they first appeared the ads simply read: ’10 days to go till the end’. There was no indication whatsoever of who the advertiser was or what [...]

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'They're just out to con you': 9 lies about marketing online

Posted on 13. May, 2010 by Michael.

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There are a lot of myths about online marketing some of which are created by the marketing industry itself and some of which are entertained by consumers of marketing. There are also those myths believed by those who are not part of the mainstream online marketing industry but would like to be. Lie 1: ‘You [...]

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Bankruptcy and Failure… then success

Posted on 23. Apr, 2010 by Michael.

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If you have ever been afraid of failure – don’t be, my failures have been my greatest teachers. And a lot of people say the same thing. I don’t consider my self a great entrepreneurial success YET! (I’m working on it!) but the author Brian Tracy says what defines the entrepreneurial spirit is that they [...]

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The Fourth M of Business – Mastery

Posted on 17. Apr, 2010 by Michael.

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I am not pretending that I’m an expert – no way! I’m far from it! But I’m working on it – and ‘working on it’ is all that mastery is. I’ve learnt a fair bit but I still have my struggles and failures – the thing is not to dwell on them but to learn [...]