Waiting For Your Cat To Bark?

Posted on 22. Nov, 2010 by Michael.

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In 2006, Bryan and Jeffrey Eisenberg published a book called ‘Waiting For Your Cat to Bark’. It is about what to do when people ignore your advertising and how to fix it. Among a number of things, they describe the situation of many businesses that set up to solve a particular problem for their imagined [...]

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Buy the Kindle – Review

Posted on 18. Nov, 2010 by Michael.

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Okay, so why on earth would I blog about a piece of technological equipment here – seems odd, right? Well the reason I wrote this Kindle review or try to interest people to buy the Kindle is that I just got one and think they’re amazing. You can get it here But hang on a [...]

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Consultative Selling: the best sales technique online and offline

Posted on 14. Sep, 2010 by Michael.

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What is consultative selling? I know that many of you are consultants, trainers and coaches and that you may be aware of consultative selling but if you aren’t or if you are someone who is curious about it then I’ve posted this for you. Consultative selling is a way of offering your product or service [...]

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Start a consultancy ONLINE: 10 tips

Posted on 31. Jul, 2010 by Michael.

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Why start a consultancy online? Independent consulting is one of the fastest growing and most profitable business models around for people who want to sell their knowledge. More and more people are enjoying the independence and extra money it brings as well as the change in the quality of life through being in control of [...]

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BP Disaster: 9 lessons for business

Posted on 17. Jun, 2010 by Michael.

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Don’t just do your risk analysis but have the action plan ready in case that potential risk is realized. Okay, they’ve tried several ways to stem the leak and none of them worked. It appears they were feeling their way in the dark (literally and metaphorically) and seemed they didn’t have a clue about how [...]

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What does a tickle look like? the business of curiosity

Posted on 13. May, 2010 by Michael.

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A few years ago a mobile telephone company started an advertising campaign. It stuck posters on walls, at bus stops, in railway stations and on bill boards, everywhere. When they first appeared the ads simply read: ’10 days to go till the end’. There was no indication whatsoever of who the advertiser was or what [...]