Waiting For Your Cat To Bark?

Posted on 22. Nov, 2010 by Michael.

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In 2006, Bryan and Jeffrey Eisenberg published a book called ‘Waiting For Your Cat to Bark’. It is about what to do when people ignore your advertising and how to fix it. Among a number of things, they describe the situation of many businesses that set up to solve a particular problem for their imagined [...]

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Are You Doing What You Love?

Posted on 25. Oct, 2010 by Michael.

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Doing what you love and the knowlege economy It’s been said by many that we live in a ‘knowledge economy’. That means the most important commodity on the planet is knowledge. Whether it’s about people, engineering, celebrity gossip, computers, coaching or knitting, knowledge and information is the most valuable thing around and we all want [...]

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Why and How to Sell Consultancy ONLINE

Posted on 10. Aug, 2010 by Michael.

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I’ve provided management consultancy services and products for 13 years. Many of which were spent selling my time for money as a consultant, trainer and coach. I would receive contact from companies who wanted me to do some work for them, I’d send them a proposal telling them how many days it would be, do [...]

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Does Your Website Suck?: 10 Reasons Why Online Strategies Fail

Posted on 03. Aug, 2010 by Michael.

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There are lots of reasons of reasons I could talk why people, despite their efforts, fail to market successfully online. And yes, I’ve been ‘guilty’ of some of them – certainly in my early days of internet marketing which is why I’ve learnt so much (learning from your own decisions is very effective). But there [...]

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How to Sell Online: 10 Top Tips on the psychology of internet marketing.

Posted on 26. Jul, 2010 by Michael.

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How to sell online is a question I frequently get asked by people who come to my workshops and buy my products and services. It’s not so much the technical aspects but more importantly the psychological techniques. What are the real tricks that get people to buy? In fact, the technical side of internet marketing [...]

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Turning Your Knowledge into Cash ONLINE: 7 Reasons Why

Posted on 13. Jul, 2010 by Michael.

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I have owned and run a few businesses offline and online over the last 15 years and I have come to realize that one of the easiest and most profitable is selling and promoting what you know online. This is especially the case if you are a consultant, trainer, coach or freelancer who normally sells [...]