Email marketing: 8 top tips to get your email delivered, opened and acted upon

Posted on 22. Jun, 2010 by Michael in Online Marketing

Why email marketing? Well selling your knowledge and information online means communicating with  people who want to buy that knowledge and information. It is said that in  Internet marketing “the money is in the list” (that is the list of leads you  have generated). I agree with this up to a point. The money is in the list  but only if you communicate with that list and provide what they need.    And the best way of doing that is by using email marketing. But creating  emails is an art as well as a science. Get it wrong and you risk failure, get it right and you will tap into that money.

According to some recent Research, businesses and professionals spend around 35 per cent of our time with emails: accessing, reading, and responding. This suggests that makes sense to have an effective email marketing strategy that fully engages with your customers.

Email marketing has so many great advantages. It allows you to create a relationship directly with the recipient and to focus your advertising and promotional budget precisely on your targeted audience. By measuring response rates it is also proven to be very cost-effective, delivering the return on investment so vital in today’s economic climate. What other kind of marketing allows you to target so precisely people who have explicitly asked for your information?

At sellmyknowledgeonline.com I offer clients an e-mail marketing service which helps my customers connect effectively and efficiently with both customers, leads and prospects. We’ll work with you to understand your objectives and create an e-mail marketing strategy that will deliver much higher response rates than you may currently be getting.

In the meantime, if you haven’t tried them already. Here are 8 top tips to help you improve your email marketing campaigns to your clients:

1. Deliverable – make sure your message is deliverable. There are strict rules now because of SPAM. So get yourself a good autoresponder system. I use this one: icontact.com Open an account here and get your campaign started or improved
2. Subject – this needs to be compelling enough for the recipient to open
3. Subheading, or opening line  – this needs to relate to the reason they are opening in the first place
4. Relevant – the message needs to be relevant to the subject and the subheading and also to the reason you have their email address in the first place
5. Interesting – make sure the body of the email is interesting enough to keep you reader there – until it’s time to take action
6. Call to action – every message should have some kind of call to action. This is something that you want your reader to do – click on a link, visit a certain web page, buy a certain product etc.
7. Test – in subsequent emails, just follow the same formula. But change things from time to time to test what works best for your audience and what doesn’t
8. Repeat – once you have permission from someone to email them – send messages frequently and give good helpful information that increases their knowledge and awareness of topic they

I work with my clients to ensure personalised content in their emails that delivers relevant information to their customers. My team helps them focus on the benefits you offer, not just the features, and helps them decide on a frequency of contact that ensures communications are timely but not too intrusive.

By incorporating your email marketing strategy with other online marketing activities such as keyword search advertising, search optimisation, we help clients to get more responses and leads.

Why do people choose sellmyknowledgeonline to help with them with email marketing?

• I’ve been working on email marketing for many years with clients, and have transformed their campaigns
• I have a remote team of trusted copy writers who use a range of techniques to create compelling emails
• We have a trusted e-mail management system with which you can measure deliverability and open rates, and which we will teach you how to use
• We create engaging and interesting content for your readers so they will open and read your messages and make the response you want
• We combine all these elements and more to develop and deliver email marketing campaigns that work

If you need help setting up an email marketing campaign – contact my team at: support@sellmyknowledgeonline.com

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