How to Start Internet Marketing: 5 Simple Steps

Posted on 14. Jun, 2010 by Michael in Online Marketing, Uncategorized, starting a business

There has never been a better or easier time to think about how to start internet marketing. Whether you have a business already that is (or isn’t) making money, or you are still employed and just want to supplement the income you have. In economically challenging times it is also good to have another income that could replace the one you have already. But 95% of people who try to start marketing online get it wrong.  How to start internet marketing can be a confusing question to answer. But here are 5 simple steps that will help you to get it right first time

Keywords: Any answer to the question ‘how to start internet marketing must include keywords. The most important step of any internet marketing campaign is keywords. This is the case whether you are a seasoned marketer of a beginner. Find out what the keywords that people are using online to find your kind of product or service. Then building you campaign around those keywords. You are looking to attract people typing in those words.

Presence: You need some kind of presence on the web to which potential customers and clients can be drawn. This might be a fully blown website or a blog. It could be just an opt-in or ‘squeeze’ page. It could even just be a social network site like facebook or LinkedIn. Either way you need somewhere your traffic can go to.

Optin or Squeeze page: This is a page that can exist on your site or separately. It is a very simple page that encourages your visitor to do one of two things: either give you their contact details or move away from the page. This is the most effective lead-generator you can have. Once you have contact details you can promote to them forever  (or at least until they unsubscribe. Drive your traffic to your squeeze page and watch your leads increase fast.

Ethical bribe: This is a free download that you need to have that persuades your visitor to part with their contact details. This could be a free download, or a free video or a free report or a free consultation with you – anything that you can give away for free that entices your visitor to give you their name and email.

List builder: The names that you collect need to go to a place where they can be managed. Some developers or programmers can do this for you or you can choose from a range of other available services such as aweber.com or icontact.com. These will collect the names that are entered on your squeeze page and you can manage lists of people no matter how they have come to you or no matter which of your products or services they are interested in.

These are 5 simple steps to take when thinking about how to start internet marketing.

Tags: how to start a business online, how to start a internet business, how to start an online business, how to start internet business, how to start internet marketing, how to start online business, how to start online markeing, how to start up an internet business, how to start up an online business, how to start your own business online, how to start your own online business