Waiting For Your Cat To Bark?

Posted on 22. Nov, 2010 by Michael.

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In 2006, Bryan and Jeffrey Eisenberg published a book called ‘Waiting For Your Cat to Bark’. It is about what to do when people ignore your advertising and how to fix it. Among a number of things, they describe the situation of many businesses that set up to solve a particular problem for their imagined [...]

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The 4 Ms: Mindset, Motivation, Marketing, and Mastery

Posted on 17. Mar, 2010 by Michael.

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In my experience, there are 4 Ms of business: Mindset, Motivation, Marketing and Mastery… I have put together a short video of each of these Ms … and will post them all up in due course. But for now, here is the first one Get the others: http://www.consultancy-coaching.com/free-videos If you don’t want to wait to [...]

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What does a tickle look like? and the business of curiosity

Posted on 18. Feb, 2010 by Michael.

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A few years ago a mobile telephone company started an advertising campaign. It stuck posters on walls, at bus stops, in railway stations and on bill boards, everywhere. When they first appeared the ads simply read: ’10 days to go till the end’. There was no indication whatsoever of who the advertiser was or what [...]