Waiting For Your Cat To Bark?

Posted on 22. Nov, 2010 by Michael.

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In 2006, Bryan and Jeffrey Eisenberg published a book called ‘Waiting For Your Cat to Bark’. It is about what to do when people ignore your advertising and how to fix it. Among a number of things, they describe the situation of many businesses that set up to solve a particular problem for their imagined [...]

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Why and How to Sell Consultancy ONLINE

Posted on 10. Aug, 2010 by Michael.

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I’ve provided management consultancy services and products for 13 years. Many of which were spent selling my time for money as a consultant, trainer and coach. I would receive contact from companies who wanted me to do some work for them, I’d send them a proposal telling them how many days it would be, do [...]

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Selling Your knowledge Online: 10 steps

Posted on 29. Jun, 2010 by Michael.

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Selling your knowledge online is a process which involves a number of steps. Get these steps right and you’re on your way to a successful business. 1. Have a passion for some aspect of knowledge. It might be helping people improve their management skills. It might be informing people about company law, it might be [...]